ENV Media, a top iGaming marketing firm, has partnered with Ken Research: a market research firm to conduct research, surveys and case studies on Indian online gambling market.
Customer behaviour derive the incentives which attract new players, enhance engagement, build loyalty, and drive revenue. For players, bonuses and promotions offer added value, risk reduction, increased winning opportunities, and an enhanced Online gambling and gaming experience.
Decoding India’s Online Gamblers Behaviour in 2023
Indian entertainment is completely drenched in Online gambling and the comprehensive analysis of online gambling behaviour in India revealed that Desi players have notably embraced online gambling as a legitimate source of entertainment, seamlessly integrating it into their lives alongside other interests, work, and social activities.
Preliminary data indicates that the gamblers surveyed in this study are predominantly male (73.4%), within the age group of 18 to 25 years (51.2%), and based in Delhi (36.5%).
Key influencers that are shaping the Indian’s participation in online gambling are encompassing personal motivations, legal constraints, cultural context, and the allure of risk and reward.
Interestingly, old players exhibit a higher level of engagement in terms of time spent and frequency of sessions. However, the younger generation has a cautious approach, with heightened awareness of risks and consequences of real-money gambling. In addition, males are setting a high bar in comparison with other genders.
Crucially, the research confirms that the popularity of online gambling isn’t confined to states where it is illegal while it thrives in such environments showing inefficiency of bans.
Bonus driven promotion reshaped India’s online gambling market
ENV Media’s another recent case study, based on a market survey conducted by Ken Research, sheds light on the evolving landscape of India’s online gambling market. Surveying 2,000 participants, the study underscores the increasing significance of bonus-centric promotions in shaping players’ preferences.
Notably, the study revealed several factors influencing players’ choices: 31.6% prioritized the availability of gambling options, 17.9% were budget-conscious, 17.7% highlighted the importance of game quality, 15.6% were swayed by effective advertising, and 10.2% were driven by the sheer thrill and excitement of gambling.
In this transformative phase, the Indian online gambling market is mirroring its mature global counterparts, emphasizing bonus features and offers. Personalized bonus offers and promotions are no longer just added perks; they’ve become instrumental in both attracting new players and retaining existing ones. However, for these promotions to be effective, their simplicity and straightforwardness are paramount.
While bonuses are pivotal, there’s a rising concern among the gaming community. The study indicates that 50% of players acknowledge the potential risks associated with these promotions. They believe that intense and competitive bonus offers could inadvertently promote irresponsible gaming behavior.
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