Generative AI is among the hottest topics that B2C marketers in APAC wanted to hear from us in 2023. The top asked questions include: What are the most applicable use cases of generative AI in marketing today? What are generative AI’s key potentials to improve marketing efficiency? How leading brands are using generative AI for marketing and successfully delivered business value in the region?
To understand the state of generative AI for marketing in APAC, Forrester is collaborating with Campaign Asia to launch the Generative AI For Marketing In APAC survey. Questions cover:
- Adoption And Use Cases: readiness, (plan of) adoption of use cases and applications of generative AI in marketing
- Investment: current and planned investments in generative AI for marketing, the impact of generative AI adoption on the allocation of marketing budgets
- Benefits And Challenges: current and expected top benefits of adopting generative AI in marketing, their top concerns and key barriers
- Success And Governance: expected outcomes and company policies regarding using generative AI for marketing
If you are a B2C marketing decision-maker who operates or holds responsibility in the APAC region (either brand or agency side), please spare 10 minutes to fill out the survey. Any information you provide to us will be kept strictly confidential and untraceable.
Campaign and Forrester will publish the key result of the study in December 2023. All participants will receive a copy as a thank you if you leave an email address in the end of the survey. Meanwhile, we are interviewing industry experts and will include these insights in the report. If you are interested, do not hesitate to reach out.
Your input is valuable to us. If you are a B2C marketing decision-maker at a brand or an agency, please take this survey. We thank you for your help!
