The dust is settling on our recent and well-received B2B Summit North America in Austin. Now, attention turns to its European and Asia Pacific iterations, B2B Summit EMEA and B2B Summit APAC, which will take place in October in London and Singapore, respectively. Long after the air has cleared in Austin, though, the winners of the coveted Forrester B2B Awards for North America will continue to bask in the well-deserved glow of their achievements. The question now is: Who will join their ranks as recipients of our B2B Awards later in the year?
We are seeking nominations from EMEA-based companies for our Return On Integration (ROI) Honors and Programs Of The Year (POY) Awards to be given at Summit EMEA. Our ROI Honors showcase organizations that have achieved strong cross-functional alignment, while our POY Awards recognize outstanding achievements in improving functional performance. Our aim with these awards is to celebrate B2B organizations that have achieved improved customer experiences driving growth and successful implementation of research, frameworks, and best practices.
A Look At Our North America Winners
The Austin winners of the ROI Honors comprise global leadership consultancy DDI, leading telco Verizon Business, and human capital management solutions provider ADP. Collectively, their entries represented transformational initiatives across the entire customer lifecycle, from planning and execution to revenue process transformation and customer experience. This is very much the essence of this award, demonstrating alignment of the growth engine across the entire lifecycle.
Our POY Awards are given in eight functional categories: marketing executives, demand and ABM, portfolio marketing, partner ecosystem marketing, revenue operations, sales, product management, and customer engagement. A few of this year’s POY winners for North America include technology services provider HCLTech, identity verification platform SheerID, US electrical distributor Border States, and truck leasing business Penske. Common to all of the winners is a commitment to improved digital experiences, revenue process transformation, and customer obsession.
Could You Be Next?
The chance to join the ranks of these successful and accomplished businesses is now open to leaders and teams based in the EMEA region. Are you proud of your achievements in creating strong cross-functional alignment or exceptional results from a single function that positively impacted the company’s performance and growth? If you have a compelling and inspiring story to tell, you shouldn’t hesitate to get involved.
Winners will be invited to join us on the main stage at B2B Summit EMEA in London from October 7–9 to share and celebrate their success with their peers. We’ll ask you to tell us about the challenges you were facing, the approach you took to resolve them, and the results you achieved. Both the winners and finalists may also be featured in Forrester reports, videos, social media posts, and other channels.
Submissions must be received by June 4, and the winners will be announced prior to B2B Summit EMEA. Start your submission process now, and you could soon be joining the exclusive ranks of previous Forrester B2B Awards winners!
