Forrester has a new report: The Web Content Management Software Market Forecast, 2024 To 2028
This is Forrester’s forecast of the total addressable market for the web content management software (WCMS) market which reveals it will grow at a 13.5% CAGR through 2028, faster than the broader software market. The WCMS market is comprised of three core technologies that create, edit, manage, and distribute content across digital experience channels worldwide: content management systems (CMSes), digital asset management systems (DAMs) and product information management systems (PIMs). The demand for these technologies is growing due to ever increasing digital touchpoints, increasing consumer demand for digital experiences, and enterprises accelerating investment in digital transformations to primarily decrease time to market for their products and services.
Additionally, this research sheds light on:
- The most important revenue and cost drivers for businesses, by category
- Emerging features to drive marketing use cases for next-gen personalized experiences
- Forecasted data for organic and non-organic growth by category
If you are looking at WCMS technologies to impact your business outcomes, schedule an inquiry with me to understand this research and how to strategically derive value from WCMS during this growth phase.
You should also read Forrester’s Research On The Web Content Management Software Market. The following reports help clients understand the different vendors in the WCM software market:
CMS-Related Research
- The Content Management Systems Landscape, Q2 2023. Understand, identify, and shortlist the vendors that align with organizations’ most critical business technology gaps, as prioritized in the value-based gap analysis in this report. Learn how the CMS market is defined, its overall value proposition and maturity, and core and extended use cases.
- The Forrester Wave™: Content Management Systems, Q3 2023. This offers an objective methodology to evaluate competing CMS products, services, and suppliers, as well as a means of clearly presenting the findings of the evaluation to help leaders make a product selection.
DAM-Related Research
- The Digital Asset Management Landscape, Q4 2023. Understand, identify, and shortlist the vendors that align with organizations’ most critical business technology gaps, as prioritized in the value-based gap analysis in this report. Learn how the DAM market is defined, its overall value proposition and maturity, and core and extended use cases.
- The Forrester Wave™: Digital Asset Management Systems, Q1 2024. This offers an objective methodology to evaluate competing DAM products, services, and suppliers, as well as a means of clearly presenting the findings of the evaluation to help leaders make a product selection.
PIM-Related Research
- The Product Information Management Landscape, Q2 2023. Understand, identify, and shortlist the vendors that align with organizations’ most critical business technology gaps, as prioritized in the value-based gap analysis in this report. Learn how the PIM market is defined, its overall value proposition and maturity, and core and extended use cases.
