Time flies. For the third time, I’ve published the global Adobe services Wave. We began covering this important market in 2020 and witnessed a surge in demand for digital experience services in 2022 during the COVID pandemic peak. Now, in 2024, we evaluated the 12 prominent Adobe services providers, considering the impact of generative AI (genAI) on Adobe’s Experience Cloud as well as providers’ Adobe services offerings.
A Quick Summary Of The Wave Evaluation
In our 25-criterion evaluation of Adobe service providers, we researched, analyzed, and scored 12 key players, including Accenture, Adobe, Capgemini, Cognizant, Deloitte, HCLTech, IBM, Infosys, Merkle, Publicis Groupe, TCS, and WPP. Our analysis revealed each provider’s strengths and weaknesses, categorizing them as Leaders, Strong Performers, or Contenders.
Recommendations For Adobe Services Buyers
Marketing executives face challenges with the fast-paced genAI wave and evolving Adobe products. They depend on Adobe service providers to optimize integration, enhance collaboration, bridge the Adobe talent gap, quickly realize value, and maximize ROI. Customers should seek providers that:
- Future-proof Adobe services: Providers focusing only on established products like AEM and Campaign may fall short. Forward-thinking providers prioritize emerging areas like Adobe Real-Time CDP, Journey Optimizer, Customer Journey Analytics, and Workfront. They also invest in proprietary tools for data, personalization, genAI, and content supply chain, aligning with Adobe’s investments.
- Accelerate value realization: Customers demand faster value realization and challenge traditional offshore models, requiring local support. This has led to acquisitions focusing on geographic and product expertise, and a shift to value- and outcome-based pricing models for better results.
- Align enterprise stakeholders: Success relies on cross-enterprise alignment among IT, marketing, digital business, and CX leaders. Providers must meet specific business needs and coordinate business and technology stakeholders, requiring strategic consulting skills beyond technical implementation.
Forrester clients can access the full report for detailed comparisons. However, the written report is just a starting point. Download the interactive scorecard tool to customize the Forrester Wave model for your organization’s needs. This assessment covers the top providers but not the entire market. More details are available in The Adobe Services Landscape, Q1 2024.
For deeper insights or to discuss Adobe services further, please schedule an inquiry or guidance session.
