US v. Google: The FTC Takes On AdTech Verticalization

This week, the U.S. DOJ begins its antitrust trial against Google, contending that the company has monopolized the economics of digital advertising at the expense of publishers and advertisers. Unlike Google’s recent search monopoly trial, in which the DOJ prevailed but the remedy is yet-to-be-determined, the DOJ in this case has specifically requested divestment of […]