Competition, economic conditions, and globalization are pushing companies to investigate ways and means to maximize their revenue and profitability. They are trying to achieve these objectives by reducing costs and increasing profits through revenue growth. Revenue growth is complex as it companies need to understand and balance multiple parameters to make it work. These parameters include: most profitable products and categories; price elasticity of different products and categories in different markets; demand patterns in different geographies; buying behaviour changes; product preference changes; competitive marketing and selling strategies; and more.
No surprise, then, that companies are looking for solutions which help intelligently price products and services. These must suit the ever-changing demands and preferences of customers – and price products strategically to maximize revenue. Pricing optimization solutions are positioned to help maximize revenue and drive growth by accurately and optimally pricing products.
In our recently published research, The Pricing Solution Landscape Q3 2023, we found that:
- Pricing optimization solutions address both the B2B and B2C markets – though these markets may differ in many respects. Some industries like retail, e-commerce, supply chain, mining, agriculture and fishing, and more are susceptible to price and demand fluctuations. Pricing optimization solutions can help organizations handle such dynamic fluctuations through real-time price adjustments.
- Some pricing optimization solutions have scenario simulation capabilities which help product and pricing managers simulate the impact of pricing changes before rolling those out to the market. These simulations provide real-life scenarios of the impact of pricing changes on the products sold, thereby helping derive maximum profits.
- Discounts, trade promotions, campaigns, and loyalty programs are important levers to keep prices competitive and maximize In our research, we found that many pricing optimizations solutions have discounts, promotions, campaigns, and loyalty programs as standard features in their products.
Read our latest report on the trends, value, market maturity, and list of major vendors in the pricing optimization solutions space. Want to learn more? Please schedule an inquiry or Guidance Session with me!
https://www.forrester.com/report/the-pricing-optimization-solution-landscape-q3-2023/RES179729
