Blog – NEWS USA

Forrester’s 2024 Technology Strategy Impact Award Winners For EMEA

Forrester introduced the concept of high-performance IT earlier this year. High-performance IT describes the pursuit of continuously improving business results through technology. It rests on three principles. IT must: 1)…

eqed5 September 23, 2024

Market Analysis

Key Takeaways From The Forrester Wave™

Healthcare providers and health insurers are exhausted from point-solution fatigue. Narrow focus on the “digital front door” in healthcare has yielded some success on customer acquisition but left much to…

eqed5 September 23, 2024

Market Analysis

DRÄXLMAIER Group Wins The 15th Annual Enterprise Architecture Award In EMEA

The 2024 Forrester Enterprise Architecture Awards have reached their second stage: EMEA. Just like the Americas award, we have partnered with The Open Group, who have contributed both publicity and…

eqed5 September 23, 2024

Market Analysis

What Is Top Of Mind For B2B CMOs In Asia-Pacific

Last week, Mavis Liew and I had the pleasure of hosting Forrester’s B2B Peer discussion session with a small group of CMOs from enterprises across the Asia-Pacific region. The private…

eqed5 September 23, 2024

Market Analysis

The Modern Echoes of the EIC In The AI Age

As artificial intelligence (AI) becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customer and organizations, it’s crucial to prevent…

eqed5 September 23, 2024

Market Analysis

Catalysts Of Concentration Risk In The Healthcare Ecosystem

This week, Express Scripts filed a lawsuit against the Federal Trade Commission (FTC) demanding retraction of a recent report on the pharmacy benefit manager (PBM) industry. News of this suit…

eqed5 September 20, 2024

Market Analysis

Improving CX Can Drive More Than One Billion Dollars In Revenue (2023)

Each year, we calculate the business impact of improving in Forrester’s Customer Experience Index (CX Index™) by one point. For 2023, we published the results in the report, How Customer…

eqed5 September 20, 2024

Market Analysis

2024 NPS Rankings For 60 European Banks

Forrester just published The European Net Promoter Rankings, 2024 with Net Promoter Scores℠ (NPS) for 60 banks across France, Germany, Italy, Spain, Sweden, the UK, Poland and the Netherlands. We…

eqed5 September 20, 2024

Market Analysis

SVM Players Dominate But Fail To Match The Innovation Of Best-Of-Breed Players

Supplier value management (SVM) platforms is a critical enterprise software category enabling enterprises to implement their source-to-pay processes. Enterprises seeking a system of record for all supplier spend and supplier…

eqed5 September 20, 2024

Market Analysis

Your Buyer Changed, You Didn’t. It’s Time For A Revenue Process Transformation.

What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known…

eqed5 September 20, 2024