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4/4 © Reuters. North Korean leader Kim Jong Un walks with Russia's Defence Minister Sergei Shoigu, as he visits Vladivostok,…
It’s hard to believe, but we are already hard at work preparing for Forrester’s B2B Summit EMEA — and now…
halbergman Companies that aren’t making money from used cars are doing something very wrong. Used car sales and prices surged…
Forrester introduced the concept of high-performance IT earlier this year. High-performance IT describes the pursuit of continuously improving business results through technology. It rests on three principles. IT must: 1)…
Healthcare providers and health insurers are exhausted from point-solution fatigue. Narrow focus on the “digital front door” in healthcare has yielded some success on customer acquisition but left much to…
The 2024 Forrester Enterprise Architecture Awards have reached their second stage: EMEA. Just like the Americas award, we have partnered with The Open Group, who have contributed both publicity and…
Last week, Mavis Liew and I had the pleasure of hosting Forrester’s B2B Peer discussion session with a small group of CMOs from enterprises across the Asia-Pacific region. The private…
As artificial intelligence (AI) becomes a key driver of economic growth, it presents both opportunities and challenges. To ensure AI benefits society, employees, customer and organizations, it’s crucial to prevent…
This week, Express Scripts filed a lawsuit against the Federal Trade Commission (FTC) demanding retraction of a recent report on the pharmacy benefit manager (PBM) industry. News of this suit…
Each year, we calculate the business impact of improving in Forrester’s Customer Experience Index (CX Index™) by one point. For 2023, we published the results in the report, How Customer…
Forrester just published The European Net Promoter Rankings, 2024 with Net Promoter Scores℠ (NPS) for 60 banks across France, Germany, Italy, Spain, Sweden, the UK, Poland and the Netherlands. We…
Supplier value management (SVM) platforms is a critical enterprise software category enabling enterprises to implement their source-to-pay processes. Enterprises seeking a system of record for all supplier spend and supplier…
What I’m going to tell you is something that you already know. It’s not a surprise, it’s not a secret, and it’s something that we in B2B marketing have known…
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