The Funnel Is Old, Unrealistic, And Still Helpful
In 1898, Elias St. Elmo Lewis developed the advertising funnel. He was the Association of National Advertisers’ first president and, along with the funnel, developed the AIDA model, an acronym…
Introducing Forrester’s Three-Pillar API Enablement Model
API enablement programs nearly always begin as IT initiatives. Back in the day, it was usually to support your first mobile application. Today it may be more about IT agility…
Technology & Innovation Summit APAC
In an era where AI’s potential is burgeoning, technology, data, and security leaders face unprecedented challenges and opportunities. The Forrester Technology & Innovation Summit APAC 2024 is your gateway to…
Why Revenue Operations (RevOps) Should Be on Your Radar
Does “Revenue Operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational Capabilities Alignment Impacts Its Revenue Ecosystem Marketing Ops, Sales Ops, and Customer Success Ops are integral components of…
Fitness or Fashion? Sportswear Industry Trends
The casualisation of fashion is nothing new. Since the mid-2010s, we have seen athleisure revolutionising the fashion industry. But in recent years, consumers have been integrating more and more sportswear…
Revenue Enablement Is Not In The Tool Business
Unless their individual contributor remit is 100% focused on the tactical mechanics of maintaining technology solutions, revenue enablement professionals do themselves, their colleagues, and their profession a disservice by internally…
Three Key Takeaways for Brands in the Espresso Market from Sabrina Carpenter’s Hit Song
Sabrina Carpenter’s hit song ‘Espresso’ has been a soundtrack of summer and brought viral attention to the coffee category, specifically the espresso market. The song’s success unveils parallels to target…
AR, VR, AI, Telemedicine, and Telehealth Revolutionizing Care
The healthcare landscape is undergoing a profound transformation, ushering in the era of digital health as the new norm.
Email Marketing Service Providers, Q3 2024, Showcases Innovators
I’m pleased to announce the release of The Forrester Wave™: Email Marketing Service Providers, Q3 2024. This marks what I believe is the 15th time I’ve authored the Forrester Wave…
The Singapore CX Index Rankings, 2024
Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018. This…
