Customer Success Platform Consolidation Reflects Market Dynamism
Today, customer success platform (CSP) vendors Totango and Catalyst announced their intention to merge. This is perhaps the start of an acquisition trend that Forrester predicted last year. By nature, predictions…
15 Reasons Why Real Estate is the Best Investment
In this article Investing in real estate can feel like a big decision and one you shouldn’t take lightly, but it’s also one of the best decisions you can make. …
Marketing Data Strategy: Best Practices Discussion
Last month, I had the pleasure of hosting, with my colleague Ross Graber, a peer discussion among Forrester clients on the topic of best practices in marketing and sales data…
Investing in Forest Land (What Investors Should Know)
In this article Investing in forest land can be a great way to diversify your portfolio. Because tree growth doesn’t rely on economic factors, consistent biological growth can create more…
Exploring flavour innovation in chocolate confectionery
In recent years, chocolate consumption in India has seen significant growth, with a sizable portion of consumers embracing this indulgent treat. Mintel research shows that six in 10 Indians have…
Invest in Real Estate or Start a Franchise: Which is Best?
In this article Real estate and franchising are two popular investment options offering significant financial returns. Both allow you to earn passive income, enjoy tax benefits, and benefit from regular…
A Retrospective Of 2023’s Top Breaches And Fines
To no one’s surprise, 2023 brought more challenges to data security and privacy. According to Forrester’s Security Survey, 2023, 77% of security decision-makers experienced at least one data breach at…
Can You Flip Houses While on Disability? (Investors Beware)
In this article Disability benefits provide important lifelines to those who are unable to work due to various medical conditions. Although your ability to work while on disability will be…
Key Shifts In Product Management For A Successful Hardware-As-A-Service Subscription Model
Over the last few years, hardware vendors have been pivoting their revenue strategies from a perpetual model to subscription. The subscription model is undeniably here to stay. Vendors often struggle…
What Is the ‘’Cardboard-Box Indicator’’—Should Investors Pay Attention to It?
In this article 2024 will be a crucial year for the U.S. economy, particularly around what the Fed will do with interest rates. But for the Fed to lower rates, they…
