The Truth About Real Estate Investing in 2024
The old ways of financial freedom are gone. Before, buying a rental or two and repeating the process for a few years was all you had to do to find…
How To Leverage GenAI Successfully In A Business Context
On January 18, we were joined by over a thousand business and technology leaders for a webinar and discussion of Forrester’s predictions for 2024. We received a lot of great…
Finding The Right Tech For Your IT Style
When it comes to adopting the right technology for your organization, one size does not fit all. This is why Forrester developed high-performance IT — the pursuit of continuously improving…
Gratuity Has Reached A Tipping Point
Welcome to Forrester’s new blog series, which we’re calling “50/50” — here, we’ll showcase two sides of a B2C marketing issue based on consumer sentiment. Our premier topic? The great…
AI’s Carbon Footprint: Balancing Innovation with Sustainability
In the ever-evolving landscape of artificial intelligence (AI), the trends point toward an insatiable appetite for larger, more powerful models. Large language models (LLMs) have become the torchbearers of this…
What Should Performance Marketers Actually Do?
I’m often asked about the technologies and processes entailed in planning, buying, and optimizing media. Much is written about that, including Forrester’s research on using technology to develop more compelling…
US Gen Z Shopping Habits & Retail Trends
Love ‘em or hate ‘em, Gen Z are driving serious shifts in the US retail landscape. Just look at the Gen Z product trends we’ve seen so far; they’re selling…
Build A Human-Centered Productivity Strategy
Image via Bing Image Creator Today, we’ve released a major new report for clients on employee productivity, Increase Your Organizational Productivity Now. This report builds upon Forrester’s long history of…
Innovating with intent: understanding what consumers want
In 2019, Samsung released the Galaxy Fold – an innovative, foldable phone model that allowed one device to work as both a phone and a tablet. When fully extended, the…
How beauty brands can navigate the new green reality
Understanding Mintel’s 2024 Global Consumer Trend ‘New Green Reality’ in the context of beauty and personal care in Southeast Asia. In SEA, the beauty and personal care industry is catching…
