You’re Missing A Big Benefit Of Customer Obsession
Wondering whether improving customer experience will improve your business results? It will. Forrester’s State Of Customer Obsession Survey, 2024, shows that focusing on the customer reduces costs, increases purchase frequency,…
To Build Your Best Marketing Organization, Unbox Your Org Chart
The last several years have unleashed a wave of marketing change. Changes in media and technology have upended how consumers discover and engage with companies, and new technologies such as…
ScotiaBank Wins Enterprise Architecture Award In North America
As leader of Forrester’s global Enterprise Architecture Awards, it’s an annual honor and privilege for me to review leading enterprise architecture (EA) practices from around the world and learn from…
Is GTM the new ABM? Or is it just the latest B2B land grab?
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular…
Generative AI Impact On Clinicians: Bringing The Fever Down
Healthcare provider organizations (HPOs) have come down from the GenAI high. They are now embarking on a journey for the long haul and are intent on laying the groundwork. Forrester…
HPE Seeks To Bolster Its Hybrid Cloud Management Capabilities And Credibility With Morpheus Acquisition
On August 15, Hewlett-Packard Enterprise (HPE) announced its intent to acquire Morpheus Data, a multicloud management solution “to make HPE GreenLake cloud the de facto platform for innovating IT.” The…
Travel Spending On Track To Return To Pre-Pandemic Levels By End Of 2024
Global travel spending is roaring back and will fully recover to pre-pandemic levels by the end of 2024, surpassing $2 trillion. The resurgence of international travel demand in Asia Pacific…
US Government Tackles “Doom Loops” (But Risks Customer Service Chaos)
This week, the Biden administration launched the “Time is Money” initiative that — as the name implies — aims to crack down on “corporate tricks,” referring to processes that are…
The 10 Most Important Cloud Trends For 2024
Forrester’s top 10 cloud trends for 2024 report is out. No one will be surprised that AI figures prominently. Yet there are other fundamental shifts in play — the rise…
Serverless Is Trending Again In Modern Application Development
For a time, it appeared that the reach of serverless platforms had exceeded their grasp. After some notable success stories like the high-profile “serverless-first” Capital One strategy, hype appeared to…
