4 Blockbuster Drugs to Watch for Non-Small Lung Cancer (NSCLC)
Non-Small Cell Lung Cancer (NSCLC) accounts for 80–85% of all lung cancer diagnoses and poses challenges in early detection due to symptoms often resembling common illnesses or long-term smoking effects.
The Curtain Falls On GARM – Revealing Industry-Wide Brand Safety Issues
If you’ve ever seen the Wizard of Oz, you might remember the moment when Dorothy realizes the Wizard is not in fact all-powerful. He is just a man with a…
Abstimmung der Budgetplanung zur Steigerung der Performance 2025
Nachdem viele Business- und Technologie-Führungskräfte 2024 noch verhalten waren, sind sie nun bereit, mehr Investitionen zu wagen. Eine robuste Weltwirtschaft und Wachstumsprognosen für 2025 stimmen hoffnungsfroh – trotz nach wie…
Building Tests For Conversational AI
The Problem Recently, we published The Forrester Wave™: Conversational AI Platforms For Employee Services, Q3 2024, ranking how well different conversational AI providers give employees daily support across domains such…
Is genAI falling short? Not in the contact center
Call Summarization and Infrequently Asked Questions bring real value today There is so much pushback and hullabaloo these days related to generative AI and how it does not appear to…
Exploring Japan’s Business and Technology Priorities for 2024
Japanese organizations are facing a pivotal shift in their business and technology priorities. The country is grappling with a significant aging population, economic uncertainty, and digital transformation challenges. Forrester’s latest…
The Shakedown from BlackHat USA, 2024
Sandy, Allie, Paddy, Erik, and Cody assembled in Vegas last week for BlackHat. We spent the week attending sessions; meeting with clients; looking for trends, highlights, and lowlights in the…
Four Takeaways From The Esri User Conference For Enterprises Leveraging Location Intelligence
Every year, an ever-increasing number of geospatial professionals descend on San Diego for the annual Esri User Conference. This year was no exception: Over 20K professionals focused on various aspects…
AI in Search: Changing Trends In Search Engines
If you look back at the version of the internet that rallied the dot-com boom in the nineties, it’s a bit of a shock. Pre-social media, pre-streaming services, pre-personalization. In…
The Comforting Fiction That Undercuts Your CX Efforts
Chances are that your organization is lying to itself about the quality of the customer experience (CX) it provides. But this lie is so pleasant, so comforting, that organizations continue…
