2025 Budget Planning: Portfolio Marketing And Product
Given the new normal of limited resources, economic uncertainty, and the concurrent imperative to swiftly adopt the newest technologies, B2B organizations face incredible pressure to deliver. Portfolio marketing and product…
The Comforting Fiction That Undercuts Your CX Efforts
Chances are, your organization is lying to itself about the quality of the customer experience (CX) that it provides. But this lie is so pleasant, so comforting, that organizations continue…
Consolidating your tech stack: Every leader’s guide
Imagine this: you’re elbow deep in a serious marketing campaign, your tech stack scattered across ten different tabs. There are consumer research tools, strategy docs, your CRM, analytics… the list…
14 Key Trends in the Real Estate and Construction Industry
The real estate and construction industry is a cornerstone of the global economy, encompassing a wide range of activities, from residential and commercial building to infrastructure development and property management.
APAC CISOs Need More Tools In Their Leadership Swiss Army Knife
APAC CISOs face many common workplace challenges and have the same opportunities as other roles, but in addition, they encounter lesser-discussed gender, cultural, and geographic impacts that affect the CISO…
Tidying Up The Data Clean Room Landscape
Data clean rooms are attracting a lot of buzz lately. They’re pitched as a perfect solution in a data deprecation world: Brands can collaborate and maximize the value of their…
Driving Stakeholder Value Via APIs
Schneider Electric is a multinational digital automation and energy management company with roots as an electrical equipment manufacturer. Several years ago, Schneider Electric recognized the need to pivot its product…
Trust, Alignment, And Adaptivity Must Be The Focus Of Your AI Initiatives
A satisfied customer should be the top priority for your artificial intelligence strategy. AI initiatives aimed at driving better customer experience (CX) require more than advanced technology and data…
Open Source Doesn’t Mean A Trademark Free-For-All
Recently, the Linux company SUSE asked the open-source project openSUSE to rebrand. Rebranding a product involves considerable effort. Open-source projects that rely on volunteer efforts face additional challenges: They must…
A Match Made In Heaven
In a succession of cases where generative AI (genAI) has developed “coherent nonsense,” the newest is Wimbledon’s “Catch Me Up,” an AI-generated digital publication that provides performance analysis, likelihood-to-win projections,…
