Brat Summer, Indie Sleaze and a Rejection of the ‘Clean Girl’ Aesthetic
The cultural landscape is shifting once again, moving away from the carefully curated ‘clean girl’ image. Two trends – the skyrocketing ‘brat summer’ and the perpetually in-waiting ‘indie sleaze’ –…
A Recent Issue Highlights The Importance Of Securing The Hypervisor
A recently exploited “vulnerability” within VMware’s ESXi hypervisor, in versions before ESXi 8.0 U3, enables attackers to gain system administrator access on targeted servers. To summarize, with the ESXi servers…
How Will Consumers Engage With GenAI In The Future?
Awareness around generative AI (genAI) among consumers is peaking. According to Forrester’s July 2024 Consumer Pulse Survey, only 5% of US online adults and 8% in the UK have never…
The Clean Beauty Market & The Rise of Conscious Cosmetics
How to define the clean beauty industry? Clean, green, and sustainable beauty are often used interchangeably. However, consumers in different markets have a different understanding of how those terms are…
The Future of Retail in a Post-Pandemic World
The retail industry is undergoing a significant transformation due to technological advancements and shifting consumer preferences. Among the most groundbreaking innovations is the emergence of unmanned stores.
Level Up Your AI Data Maturity at Forrester’s NA T&I Summit Event for 2024
Forrester’s recent AI Pulse Survey, Q2 2024, indicates that at least 78% of AI decision makers see generative AI impacting IT infrastructure and architecture. But the landscape of AI applications…
AI Is Now A Core Capability Of BI Platforms
Scientists estimate that insects account for 80% of all animal life on Earth. It’s no wonder you can’t walk even one foot into a forest without stepping on something crawling…
What’s next for the ‘athbeauty’ trend?
With the Paris Olympics casting a spotlight on sports, beauty brands are seizing the opportunity by forging partnerships with female athletes. First explored in Mintel’s 2017 BPC Trend Active Beauty,…
2025 Demand and ABM Budget Planning Guide: Do Better With Less
Analyzing the results of Forrester’s Budget Planning Survey, 2024, it’s apparent that marketers will still be plagued by “tight budgets” and “a lean year” in 2025. On the surface, it…
B2B Marketers Prioritize Digital Brand And Communications Budget Investments
In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses…
