2024 Could Be A Good Year For B2B Agencies
B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for…
What’s Next For CrowdStrike, Competitors, And CISOs
With the July 19th incident that impacted CrowdStrike Falcon® customers globally, CrowdStrike has significantly damaged customer trust. CrowdStrike’s initial Post Incident Review outlines a number of reasonable steps they plan…
Case Study—Visualizing Value for Top General Merchandise Retailers
Shopping had been transformed in the past half century. Shoppers have changed since the relative stability of the 1970s and earlier, which had been fairly consistent in the post-World War…
Map Your B2C Marketing Operations Destiny With A Formal Charter
Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter, STAT! It’s…
Luxury Democratized, Ads Lose The Plot, And Women Shine
Despite a soggy start, the Olympics are well underway, and they’ve delivered on their promise of thrills and chills. The abundance of sporting choices at these Games allows us to…
Why Is Demand Marketing An Obstacle To Its Own Success?
We know that buyers have all the control of the revenue process. They decide when, if ever, they will speak with someone on your team. To grow, companies must align…
Innovative Launches in the Suncare Market
First developed almost a hundred years ago, sunscreen and sun-protective products can be found on the shelves of most retailers. It is a personal care product that most of us…
Apple Posts Strong Results, But Wait For What’s Coming Next
Apple posted strong Q3 numbers on the backs of a reinvigorated iPad and ongoing growth in their high-margin services business. But all eyes are on what happens next. September is…
B2B CMOs Don’t Expect 2025 Growth To Come From Budget Increases
B2B CMOs and other marketing leaders will need to make their budgets go further next year. Does that sound familiar? It should. B2B marketing budget growth has been slowing since…
Customer Experience Leaders Are In Dire Straits — Invest To Overhaul Core CX Competencies
Dire Straits said it best in their epic song, “Telegraph Road”: “I used to like to go to work, but they shut it down … We’re gonna have to reap…
