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As we edge closer to 2025, technology leaders find themselves at a crossroads, navigating through a mix of economic, technological, and geopolitical uncertainties. These challenges make the ability to plan…
Today, Forrester released our 2025 Budget Planning Guides. It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective…
Time flies. For the third time, I’ve published the global Adobe services Wave. We began covering this important market in 2020 and witnessed a surge in demand for digital experience…
There’s a heated debate about the apparently short shelf-life and dwindling representation of chief marketing officers. The prevailing wisdom is that marketing leadership positions are shrinking in scope and lack…
In overwhelming (and very rare) bipartisan agreement, the United States Senate passed two bills that tackle children’s online safety: the Kids Online Safety Act (KOSA) and the Children’s and Teens…
We are thrilled to release our third-ever end-user experience management (EUEM) Wave: The Forrester Wave™: End-User Experience Management, Q3 2024. We looked at the top eight vendors in the market…
The global B2C e-commerce market landscape is currently undergoing significant changes, as highlighted in yStats.com's publication "Global B2C E-Commerce Players Dynamics & Trends 2024."
Generative KI (GenAI) ist ein Wegbereiter für mehr Automatisierung – und wird nun immer häufiger in die Plattformen vieler Softwareanbieter eingebettet. Die Bezeichnungen variieren von KI-Agents, KI-gesteuerten Mikroautomationen bis hin…
Modern Application Development Services Defined Clients want more autonomy to better control their own innovation and development capabilities to build modern and up-to-date custom applications. In Forrester’s Priorities Survey, 2024,…
We’ve Tried Agile, DevSecOps, And Low-Code — Now What? Past and future technologies and paradigms shifts such as agile, DevOps, low-code, and even AI have been reshaping the software development…
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