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What’s in a Name? When Juliet famously posited that a rose by any other name would smell as sweet, she was right. Not that it solved any of her problems.…
Forrester has introduced two major innovations this year for technology leaders and practitioners: High Performance IT, and the IT Reference Capability Map. Now, I am pleased to announce we have…
Die Liedzeile „Don‘t let me be understood“ lässt sich nahtlos auf Customer Journeys übertragen: In den 60 Jahren, die seit der Entstehung dieses Songs vergangen sind, haben viele Künstler immer…
Forrester analysts from our security, risk, tech exec, and technology architecture and delivery teams have been working around the clock to assemble an in-depth point of view on the massive…
In the rapidly evolving landscape of smart manufacturing, Generative AI (GenAI) is driving a shift in industry standards and operating models. In China, this emerging technology is enabling leading manufacturing…
RevOps teams are at the heart of driving growth and efficiency. Despite being champions of AI-enabled tools to make that happen, they often end up like the cobbler’s children with…
I compared Net Promoter Score℠ (NPS) to our apricot tree in my blog, NPS Q&A Part 1: Controversy, Fit, And Alternatives: Both sometimes disappoint, but both have been around for…
Die Ergebnisse der Umfrage „State Of VoC And CX Measurement Practices“ von Forrester sind da und zeigen neben einigen anhaltenden Trends auch interessante Veränderungen auf. Der Reifegrad von Programmen für die VoC-…
At long last, The Forrester Wave™: Cloud Cost Management And Optimization Solutions, Q3 2024 is published! This process is incredibly long and thorough. We go through hours-long briefings and customer…
It’s been 10 years exactly since I published my first report on digital banks. And what a decade it’s been! Over this time, a wave of challenger banks have launched,…
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