B2B Marketing Planning Is Connected But Doesn’t Need To Be Overwhelming
B2B organizations are typically not given enough time to prepare and understand the proper sequence of actions to produce effective marketing plans that cascade within the organization. Revenue numbers, company…
Tremors Originating From A California Ripple In The Enterprise Browser Market
Recent news of Palo Alto Networks announcing intentions to acquire Talon Cyber Security demonstrates the importance of securing the browser. In Forrester’s 2022 report on browser security, we discussed enterprise…
What The SEC Missed, But The NYDFS’s Cybersecurity Rule Got Right, About Third-Party Risk
Regulations are like Marmite — you either love them or hate them. Last year, when the SEC published its proposed rule on cybersecurity risk management, I was in love! For…
What Is Debt to Income Ratio? (DTI)
In this article Understanding your debt-to-income (DTI) ratio is crucial for making wise investment decisions. Your DTI impacts your ability to qualify for loans, lock in low interest rates, and…
Forresters Prognosen für Gesundheitsorganisationen
Während wir uns dem Jahr 2024 nähern, wird ein ohnehin schon komplexes Ökosystem durch verschiedene Faktoren noch komplizierter: wirtschaftliche Unsicherheit, rückläufige Investitionen in digitale Start-ups, anhaltender Personalmangel, Cybersecurity-Risiken und Versicherer,…
What is Intestate Property? (Landlord’s Guide)
In this article When someone passes away without leaving a will, the estate must go through the probate process to determine heirs, settle outstanding debts, and distribute any remaining assets.…
An Overview of Mordor Intelligence: Your Top Questions Answered
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Its global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions,…
Forrester’s Predictions For Public Sector And Government
Last year, we predicted that public sector hesitancy would hinder crisis preparedness. The choice at the time was straightforward but not necessarily simple: Build and fortify COVID-19-era competencies or return…
The Biggest Consumer Trends For 2024
It’s been an action-filled few months for consumers. Many have started running out of the money they banked in 2020-21, been exposed to AI chatbots for the first time, and…
Planning Season Is The Time To Revisit Your CMO Dashboard
A strong CMO dashboard provides marketing leaders with the visibility they need to monitor marketing’s performance. It sends up warning signs when remediation is needed. But to do those jobs,…
