What It Means For Consumer Digital Experiences
OpenAI hosted its first developer conference in San Francisco on November 6, 2023. While I’m not a developer, I was fascinated by the demonstrations. CEO Sam Altman hosted the event.…
The Sports & Recreation Industry: The Business of Play
The sports business means many different things to different people. This is a truly global industry, and sports stir up deep passion within spectators and players alike in countries around…
Highlights From The Spain Banking CX Index Rankings, 2023 — How Spanish Banking Brands Can Earn Loyalty With The Quality Of Their Customer Experiences
[This blog was cowritten by Victoria Manes.] Customer experience (CX) leaders grow revenue faster than CX laggards, cut costs, reduce risk, and can charge more for their products. That’s why Forrester publishes…
Market Sizing – How To Calculate Market Size With GWI
Figuring out new markets, understanding new audiences in new countries, and stress testing whether a new product idea has potential to succeed can be a tricky business. And you can’t…
¿Cómo Los Bancos Españolas Pueden Generar Más Lealtad Mejorando su CX? Aspectos destacados sobre el CX Index 2023 de los bancos españoles
This blog was co-written by: Victoria Manes Los lideres en Experiencia del cliente (CX) aumentan sus ingresos más rápidamente que los “rezagados”, disminuyendo costos, reduciendo riesgos y pueden incrementar el…
Soft Landing or Hard Recession? How to Build Wealth in Both
Will 2024 bring about a soft landing or a hard recession? Tough economic times could be upon us as more and more economists disagree with the “soft landing” narrative of…
Highlights From The Italy Banking CX Index Rankings, 2023 — How Italian Banking Brands Can Earn Loyalty Through Better Customer Experiences
[This blog was cowritten by Luca Lo Scavo.] Forrester’s Customer Experience Index (CX Index™) measures the quality of the customer experience a brand delivers to its customers to create and…
Highlights dell’Italy Banking CX Index 2023
This blog was co-written by Luca LoScavo Il CX Index di Forrester misura la qualità della customer experience che un marchio offre ai propri clienti per creare e sostenere la…
Many B2B CMOs Don’t Understand The Data Requirements For GenAI CMO-genAI-data-readiness-checklist
Rushing in to adopt generative AI (genAI) in marketing without setting the right foundation or assessing readiness is a mistake. Harnessing the benefits of genAI effectively requires huge amounts of…
Swedish Banks Continue To Lag On CX And Should Embrace Opportunities For Improvement
[This blog was written by Jana Gül.] Swedish banking brands offer the worst customer experiences in Europe and score below the European average. Even though Swedish customers rated their banks’…
