Overcome The Five Poisons Of Human Risk Management
I am thrilled to announce Forrester’s Human Risk Management (HRM) Solutions Wave™ which evaluates the nine most significant vendors in the HRM space. Forrester clients can view here. This Wave…
Customer Data Platforms Show That Playing The Long Game Pays Off
Forrester has published The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024. It’s an exciting moment because this is the very first Forrester Wave evaluation for this category. Given…
IBM Vies For Positioning As The De Facto FinOps Solution
On Tuesday, IBM announced its acquisition of Kubernetes cost management solution, Kubecost. This acquisition follows a series of FinOps-focused companies in recent years with Apptio (TBM/FinOps), Turbonomic (FinOps/resource automation), NordCloud…
Cruelty-Free Cosmetics Market to Reach $12 Billion by 2032
The global cruelty-free cosmetics market was valued at US $6.2 billion in 2023 and is expected to reach approximately US $12 billion by 2032, growing at a CAGR of 7.2%…
Why Attack The Front Door If The Mobile Side Door Is Open?
Enterprises have been adding levels of protection to their endpoints for years. There is actually a long list of acronyms to describe the many agents deployed on the modern PC…
Transformative Technology Or Big Disappointment?
Let me tell you about my recent podiatrist appointment. No, not the medical bit (which is boring), but the podiatrist’s use of generative AI. Like me, he’s not the youngest,…
More Than Meets The Eye
With all the buzz around OpenAI’s project “Strawberry,” I was eager to try out OpenAI’s o1 preview when it launched. At first, it felt like an incremental update. The more…
Media Planning: The Ultimate Guide For Marketers
Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital for reducing wasted ad spend while driving brand awareness,…
Holiday Shopping Has Started – So Has Our Research To Help!
Back to school is a wrap – which means that the all-important holiday season is already underway. Last year, over one-third of US online adults started their holiday shopping in…
Younger Generations Are Shaking Up B2B Buying In APAC — Are You Prepared?
A generational shift is underway in B2B buying. Forrester’s annual Buyers’ Journey Survey reveals that 72% of APAC business buyers surveyed were Millennials and Gen Zers (born after 1980), far…
