Wasn’t Generative AI Supposed To Disrupt Business Intelligence?
Generative AI (genAI) was supposed to quickly disrupt and radically change the way we analyze data using our existing BI tools. Maybe someday, but not yet. Unlike other genAI use…
The Rise of Revenue Marketing Platforms
As someone who has spent years analyzing and covering the B2B marketing technology landscape – first as a buyer and user and now as a Forrester analyst — I’ve witnessed…
Participate in Forrester’s 2024 State of ABM Survey
Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state…
Salesforce makes moves into back office with a strategic Workday partnership
Salesforce and Workday announced a strategic partnership to blend customer, financial and employee data in a shared data foundation that negates the need to duplicate data or build custom integration.…
An Overview of Market Research Future: Your Top Questions Answered
Market Research Future (MRFR) is a leading market research company offering up-to-date information and research reports on various markets. The company provides clients with high-quality and granular research.
The Future Of Mobility Must Bring Change In The Air Too
When I mention Forrester’s exciting new research strand around the future of mobility, a surprising number of people often — wrongly — think I just mean cars, electric vehicles or…
B2B Summit APAC 2024: Transform Your Revenue Engine
All good things must come to an end. The B2B revenue engines we constructed and operated over the past couple decades served us well, but they’re showing their age. As…
GitLab Customers Hope To Stay Out Of The Doghouse If Acquired By Datadog
GitLab is a leading platform for version control, continuous integration and delivery (CI/CD), and collaboration. With its robust features and security focus, GitLab has gained a loyal user base and…
A Technology Point Of View
Before 2022, software development primarily focused on reliability and functionality testing, given the predictable nature of traditional systems and apps. With the rise of generative AI (genAI) models, however, the…
Trusted AI Begins And Ends With Alignment
What do discrimination, harmful content, unexpected outcomes, and catastrophic business failure have in common? They are all potential consequences of misaligned AI. They are also largely avoidable. Misaligned AI erodes…
