Every Revenue Process Transformation Will Be Unique — Just Get Started
The balance of power has shifted, and today’s B2B buyers are in control of their purchasing journey. They have access to a wealth of information, and as my colleague Terry…
Generative AI Market to Grow 43% Annually from 2024 to 2028
The generative AI market is experiencing unprecedented growth, largely driven by advancements in large language models (LLMs) such as OpenAI's GPT series and Google's BERT.
For Brands, The Olympics Is Unlike Any Other Sporting Event
Paris Gets Ready To Welcome The World For the first time in history, the Summer Olympics opening ceremony will not be held in a stadium. Instead, on July 26, Americans…
Digital Business Strategy Services Providers Must Evolve To Deliver Value Digital Business Strategy Services Providers Must Deliver Value
Digital business leaders are laser-focused on creating value. They drive digital initiatives to accelerate top-line growth. They use digital technologies that unlock and enhance revenue streams. Digital business strategy providers…
Announcing The First Forrester Wave™ On Accounts Payable Invoice Automation
I’m thrilled to announce the publication of The Forrester Wave™: Accounts Payable Invoice Automation (APIA), Q3 2024! This report helps our clients navigate the complexities of the rapidly evolving finance…
OK AI, Buy Me Some Enterprise Software
I’m planning a family ski trip to Hokkaido, Japan. It’s going to be great, but it’s also going to involve quite a bit of planning. Two decades ago I would…
Software Design Gets An AI Infusion From Figma, And It’s Worth Trying Now
With Adobe’s $20 billion proposed acquisition of Figma called off in response to regulatory scrutiny based on insufficient understanding of how software is made, a sense of expectant curiosity surrounded…
Impacts On Design Systems, Storytelling, And Accessibility
Last month I attended Figma’s annual user conference, Config, in San Francisco. With over 10,000 members of the design community attending in person the energy and excitement around the announcements…
Attend Our Interactive AI Innovation Lab At The T&I NA Summit Innovation Lab at T&I
Generative AI is the most hyped technology for 2024, seemingly poised to change how we interact with technology and apparently upset every industry. However, while it is seemingly talked about…
The Global State of B2B Events
Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic, and then inflation impacted their plans. To help leaders better understand…
