Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding
In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught…
Economic Outlook and Consumer Prospects
The 2024 General Election: change in Westminster provides a chance for a reset Labour’s crushing General Election victory is a historic moment in British politics. After 14 years of Conservative-led…
Q&A With Keith Fletcher, International Customer Experience Manager at E.ON
A few weeks ago Keith Fletcher, International Customer Experience Manager at E.ON, joined me on stage at Forrester’s CX Summit EMEA to talk about E.ON’s approach to CX. Since 2008,…
The Circular Economy Is Brought To You By The Letter R
Attending school in the 1970s and 1980s, politicians were fond of claiming that my education would be better if teachers spent more time on the three Rs of reading, writing,…
Architects Demonstrate Value By Showcasing Business Outcomes
Enterprise Architecture (EA) Still Struggles To Show Its Value Architects don’t have an easy job and they have difficulties in effectively showcasing how their work delivers business outcomes. Unlike technology…
A Big Opportunity For Brands
Despite the post-election trauma in France, brands sponsoring the 2024 Paris Olympic Games should be able to leverage their investments. There is a huge contrast between the current political context…
Aristotle’s Guide To AIOps Mastery
“Anyone can be angry — that’s easy, but to be angry with the right person and to the right degree and at the right time and for the right purpose,…
Human+AI: Meet Your Digital Double
Last week we wrapped up CX Summit EMEA 2024. Firstly I have to say a massive thanks to everyone who attended, both in-person and virtually, as well as to the…
Want To Create Journey Maps That Accomplish Your Goals? Get Clear On Purpose!
Journey maps are STILL wildly popular, and for good reason: Done right, they can transform the customer experience (CX) your company delivers and even alter its culture. Although journey maps…
Generative AI Marketing Use Cases In APAC
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access). Following the…
