Changing The Tires On A Moving Car
Changing The Tires On A Moving Car … And Other Impossible Things When building a marketing and sales data strategy, operations teams don’t have the luxury of designing from scratch. You…
Struggling With B2B Data Quality? Let Me Guess …
Why Are You Struggling With B2B Data Quality? Let Me Guess … It doesn’t take a crystal ball to predict these underlying causes. Legendary late-night comedian Johnny Carson played a…
Future of VR: Understanding what consumers want from virtual reality in 2024
“Virtual reality is a medium for the extension of body and mind… constructed by the senses and only exists in the minds of users.” You may be thinking this sounds…
That’s A Wrap For CX Summit North America. Now, The Hard Work Begins.
We’ve just wrapped up another memorable CX Summit North America. It was amazing to spend the past few days with so many people who are exicted about the extraordinary new…
Automation Builders, Beware! Don’t Repeat The RPA Mistakes With Agentic Automation
Generative AI (GenAI) is an enabler for more automation — and is now getting embedded in many software vendors’ platforms with different names and labels such as AI agents, AI-led…
It’s Time For A Revenue Process Transformation
Many marketers and sellers believe that they’re building windows into their customers by carefully constructing personas and ideal customer profiles. But these “windows” quickly turn into mirrors once they’re paired…
How To Conduct Market Research
There’s a lot of debate about what it takes to create scroll-stopping ads and award-winning campaigns, but here’s one truth we’ll always stand by: Market research is the backbone of…
Global Medical Aesthetic Market to Surge to $102.2 Billion by 2035
The total medical aesthetic market is estimated to have grown to a peak of USD 34.6 billion in 2023, boosted by rising preferences for aesthetic appearances.
Achieving Boundless Experiences Through Alignment
Yesterday’s program gave us an exciting glimpse of a very near future in which human and AI capabilities will dynamically blend to enable boundless, innovative experiences. Today, we looked more…
Oracle Exits The Advertising Business
Oracle announced last week it is exiting the advertising business and sunsetting its adtech by September 30. While the announcement isn’t surprising given its massive layoff in 2022 of teams…
