The Benefits Generative AI Brings To Fraud Management
While AI (machine learning) models have been used in fraud management and anti-money laundering (FRAML) before, generative AI (genAI) brings significant new benefits to FRAML initiatives, including improved customer experience,…
Leaders face 5 challenges when measuring events
Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30% of program spend going on event activity. High spend demands accountability:…
Don’t Let Another Organization Win Your Forrester 2024 Security & Risk Enterprise Leadership Award
In May, Forrester announced our Security & Risk Enterprise Leadership Award. The Security & Risk Enterprise Leadership Award will recognize organizations — and their leaders — that have transformed the…
Master European B2B Marketing Growth In 2024
European B2B marketers are charting their course through a multifaceted and shifting terrain. Confronted with fluctuating economic climates, inefficiencies in processes, data management hurdles and recruitment challenges, these decision-makers are…
Cross-Functional Org Models Boost Innovation And Operational Efficiency
Many organizations aim to shorten time to value through customer centricity and value-stream orientation. But there are different approaches to setting up your organization. Organizations need to consider which org…
Announcing Forrester B2B Award Winners For EMEA
The final preparations are under way for next month’s B2B Summit EMEA in London, where it will be my distinct pleasure to present the Forrester B2B Return On Integration Honor…
Seven Ways To Use GenAI For B2B Personalization
B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Rather, they crave relevance and…
Prioritize Accessibility In Procurement For Better CX And EX
Imagine awarding a vendor a $66 million contract to create a website that provides universal access to your products and services, then receiving an inaccessible site in return. That’s what…
Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration
The European Union Artificial Intelligence Act is here. It’s intended to regulate a matter of unprecedented complexity: ensuring that firms use AI in a safe, trustworthy, and human-centric manner. A…
Forrester’s 2024 Europe Mobile Banking App DXR
Among European banking customers, nearly a third (29%) are now mobile-only. Mobile banking apps have become an essential tool for money management, with millions of Europeans relying on them for…
