Ignite Ingenuity To Manage Insider Risk
This September marks the sixth annual National Insider Threat Awareness Month (NITAM), which is held annually to promote insider threat awareness. This year’s NITAM theme of “Deter, Detect, Mitigate” highlights…
The Biggest Cloud Trends For CISOs
Public cloud has become the major underpinning of enterprise infrastructure strategies and innovation delivery. Cloud’s self-service access, elasticity, scalability, quick deployment, and access to new infrastructure and services with little…
What’s New In Australian Mobile Banking In 2024
Mobile is now the main banking channel for Australian online customers. Forrester’s 2024 data shows that 75% of Australian online adults who are banking customers have done their banking on…
Revenue Enablement And Change Management: Two Sides Of The Same Coin
To launch and sustain successful sales initiatives, revenue enablement teams should embrace all three phases of the Change Management Model as a guide for managing initiatives: set the stage, put…
What Does Good Research Look Like? Three Hallmarks Of Successful Customer Research
Having conversations with clients and learning from their experiences is one of the best parts of my job. Those conversations often yield new perspectives on the topics we know, and…
The State Of Third-Party Risk Management 2024: Dire, Hopeful, But Mostly Noseblind
As a former hockey mom, I assure you there is nothing quite as pungent as a travel team hockey bag. Adolescent sweat, steamy equipment, and skates with remnants of ice…
It Takes A Village To Make AI Copilots Successful
AI copilots of all kinds — new off-the-shelf solutions, custom-built applications, or those embedded in business applications — are taking off. But there’s little measurable business return yet, and much…
What’s Next For GenAI In Marketing
Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we…
US v. Google: The FTC Takes On AdTech Verticalization
This week, the U.S. DOJ begins its antitrust trial against Google, contending that the company has monopolized the economics of digital advertising at the expense of publishers and advertisers. Unlike…
Get From Data To Decisions Faster With Our New Data, AI & Analytics Service
Data, data everywhere. AI, AI everywhere. Data, AI, and analytics leaders find themselves in a maelstrom of heightened expectations for AI, evolving laws and regulations, and blazing-fast innovation. They consistently…
