Global IT Services Spend Will Reach $2 Trillion By 2028
The IT services industry is often overlooked, even though it captures more than a third of annual global tech spend — some four times the annual spend on computer equipment.…
The Critical Role Of Campaign Content Strategy
We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In this case, the…
We’re All In This Together
The smart manufacturing world’s big event of the year, Hannover Messe, saw 130,000 visitors descend on the German city of Hannover last week. Numbers were reported as very similar to…
What Lawmakers Must Do to Support Investors and Boost Housing Supply
In This Article There’s a critical lack of affordable housing. This housing shortage began following the 2008 financial crisis and worsened during the pandemic, and now, not enough homes have been…
Proactive Security Will Dominate Use Cases
The RSA Conference is upon us again, and many are planning their travel to San Francisco next week and determining which talks to attend (including talks from our own Heidi…
5 Red Flags to Watch For and How to Escape a Bad Hire
In This Article What’s easier to find, a unicorn or a rock star contractor? If you asked most value-add real estate investors, the answer would be obvious: “Unicorns, of course.” We all…
Free Money? Can You Build a Real Estate Portfolio with Zero-Interest Credit Cards?
In This Article Juggling 0% interest business credit cards is like juggling torches in a hay-covered barn. Drop one, and the whole place goes up in flames. However, if you…
B2B Marketing Leaders Don’t Trust Their Measurement
It pained me to learn that 64% of B2B marketing leaders responding to Forrester’s Marketing Survey, 2024, acknowledged that they don’t trust their organization’s marketing measurement for decision-making. Let that…
Announcing Forrester’s Security & Risk Enterprise Leadership Award
Forrester is delighted to announce the opening call for our annual Security & Risk Enterprise Leadership Award. This award recognizes organizations that have transformed the security, privacy, and risk management…
Implementation Shortfalls Hamstring Factor Strategies
The finance community has invested much effort to identify new factors that may indicate a security’s forward-looking performance or a portfolio’s risk attributes. While this research can help us better…
