Private Label Is Coming For You
Welcome back to Forrester’s blog series “50/50,” where we showcase two sides of a B2C marketing issue. This month we explore how consumers feel about buying “branded” and “private-label” products:…
GRC Enters Accelerator Era, And Not A Minute Too Soon!
With vast potential benefits and explosive momentum, nearly every organization is all in to experiment and hopefully adopt generative AI (genAI) to improve use cases — even across multiple areas…
Spring Cleaning And Assessing B2B Go-To-Market Strategies
Spring has sprung – and in my house that means it is time for a room-by-room cleanup. It is an annual ritual that entails a methodical approach to ensure that…
How To Overcome GenAI Consumer Backlash
Last month, #KateGate dominated headlines — not only in the UK but in the US, as well. In case you need a recap (or managed to miss it), the Princess…
Getting Rich Slowly and Why Some People STAY Broke
Want to know how to get rich but fear it could be too late? Perhaps you’ve got responsibilities, bills to pay, and a family to feed. How can you possibly…
When the Home Sale Capital Gains “Exemption” Isn’t Worth It…
When is it NOT worth taking a capital gains tax exemption? Wouldn’t it ALWAYS be a good time to pay Uncle Sam less? Not exactly…and today, we’re going to get…
AI Will Transform Customer Service Interactions As A Collaborative Partner
62% of customers would prefer to “hand out parking tickets” than wait in an automated phone tree for service or have to repeat themselves multiple times to different team members.…
Calling all B2B Leaders; Forrester’s B2B Summit Awards are here.
It’s hard to believe, but we are already hard at work preparing for Forrester’s B2B Summit EMEA — and now it’s time for B2B marketing, sales, and product leaders to…
I’m a Real Estate Agent—This Is How I Feel About the NAR Settlement and the Changes to Come
In this article After multiple lawsuits, the National Association of Realtors (NAR) has agreed to a settlement with home sellers amounting to a payment of $418 million and a few…
Why They’re Often Wrong, and Why the Narrative Continues to Switch
In this article On any given day, depending on who you ask, we are either years away from the faintest possibility of a recession or about to enter one. Economists…
