The Future of Fashion: Circular and Sustainable Fashion Trends
What is circular fashion? In 2023, the European Union (EU) adopted the Strategy for Sustainable and Circular Textiles to its Waste Framework Directive, aiming to push the fashion industry towards…
How To Nudge Consumers Toward Environmental Sustainability
Behavioral science aims to develop a deep understanding of human decision-making in context. It helps explain customer mental models and why people don’t always act the way they say they…
China’s Remarkable B2C E-Commerce Market Growth
China is a pioneering force in B2C e-commerce, driving significant shifts in consumer behavior and market trends.
Announcing The Forrester Wave™: Microsegmentation Solutions, Q3 2024
Forrester just published the second edition of The Forrester Wave™: Microsegmentation Solutions. Just over two years separates this research from the previous report, and the technological advances over that short…
Fraud Management in APAC: What’s New In 2024?
Much has changed since I last analyzed the fraud management landscape in Asia Pacific (APAC) back in 2022. The persistence of the digital era has transformed digital businesses, making fraud…
Prevent the Collapse of the B2B Revenue Process
The B2B revenue process is under siege. Changing buying behaviors are making traditional ways of marketing irrelevant. The buyer journey is now complex and focuses a lot on self-research. The…
AMD Acquisitions Focus On Strengthening AI AMD Strengthens End-To-End AI Capabilities
AMD’s acquisition of ZT Systems is the most recent of multiple acquisitions that are part of a strategic effort to strengthen end-to-end AI capabilities. This comes on the heels of…
Understand Shrinkflation and Effective Marketing Strategies
Shrinkflation isn’t a new phenomenon. As a term, it gained significant traction in the late 2010s and early 2020s, particularly during periods of economic uncertainty and rising inflation. However, what’s…
Consumer Spending Trends And What They Mean For Your Brand
My colleague Jitender Migliani and I have just published a report (Consumer Spending And The Economy Grow Despite Persistent Pessimism) based on the H2 2024 US macroeconomic trends and consumer…
Ad Targeting: 10 Ways To Improve Your Campaigns
Trying to reach your consumers without a solid ad targeting strategy is like making a TikTok on Reddit. While we applaud your experimental spirit, it simply won’t work. If there’s…
