The Funnel Is Old, Unrealistic, And Still Helpful
In 1898, Elias St. Elmo Lewis developed the advertising funnel. He was…
Introducing Forrester’s Three-Pillar API Enablement Model
API enablement programs nearly always begin as IT initiatives. Back in the…
Technology & Innovation Summit APAC
In an era where AI’s potential is burgeoning, technology, data, and security…
Why Revenue Operations (RevOps) Should Be on Your Radar
Does “Revenue Operations” seem like someone else’s responsibility? Think again! Your Organization’s Operational…
Fitness or Fashion? Sportswear Industry Trends
The casualisation of fashion is nothing new. Since the mid-2010s, we have…
Revenue Enablement Is Not In The Tool Business
Unless their individual contributor remit is 100% focused on the tactical mechanics…
Three Key Takeaways for Brands in the Espresso Market from Sabrina Carpenter’s Hit Song
Sabrina Carpenter’s hit song ‘Espresso’ has been a soundtrack of summer and…
AR, VR, AI, Telemedicine, and Telehealth Revolutionizing Care
The healthcare landscape is undergoing a profound transformation, ushering in the era…
Email Marketing Service Providers, Q3 2024, Showcases Innovators
I’m pleased to announce the release of The Forrester Wave™: Email Marketing…
The Singapore CX Index Rankings, 2024
Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester…
