Latest Market Analysis News
How the Travel Industry Has Adapted to Change
The global travel and tourism industry is comprised of a wide variety…
Align AI By Design (Or Risk Decline)
As my colleague Brian Hopkins pointed out in his blog Demystifying AI…
Inflation & Seasonal Retailing in Germany
The COVID-19 pandemic and high inflation levels have left an imprint on…
9 Gaming Trends Set To Level Up In 2024
It’s been an incredibly exciting year for gaming. Nintendo Switch players finally…
How To Evolve Your Business Model — Apple
This time last year, we introduced the concept of value conversion —…
Incrementality Testing Boosts Marketing ROI
Incrementality testing is a game-changing measurement approach for marketers. In the ever-evolving…
Kickstart Your Holiday 2023 Prep With Forrester’s Past Blog Series
For the past five years, Forrester’s retail team has released a blog…
Embrace Storymaking To Change Your Sustainability Brand Narrative
In 1994, when he was CEO of Pixar, Steve Jobs said: “The…
Make Lifecycle Revenue Marketing Part Of Your Annual Plan
Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that…
Will Generative AI Replace Frontline B2B Marketers?
What if your CMO said that you could hire 500 new frontline…
