Latest Market Analysis News
Splunk Is Good For Cisco, But Cisco Needs to Convince Splunk Customers That Cisco Is Good For Them
On Sept 21, Cisco announced its intention to buy Splunk for $28B…
The Power of Emotional Needs in Consumer Purchases: Insights from Two Studies
Abstract In two studies conducted in 2023, we analyzed the emotional needs…
When Should We Create The Opportunity Entity?
This blog post is part of the Saying Goodbye to MQLs blog…
Vulnerability Risk Management, Q3 2023
A lot has changed since the last Forrester Wave™ evaluation on vulnerability…
Serverless Functions Hold A Lot Of Promise … And Potential Security Flaws
A full-stack developer must program in HTML/CSS and JavaScript as well as…
A Potential EU Ban On “Climate-Neutral” Terms And Labels Will Force CMOs To Revisit Their Communication
The European Parliament and Council have reached a provisional agreement on new…
The Right Approach to Designing & Conducting Online Surveys
Online and offline surveys represent not just two different mediums of conducting…
Why is mentoring so important for female engineers
In the fast-changing world of technology, the importance of mentorship for female…
Why I Fear the Wrath of the Statistical Gods
In the modern age of information and data-driven decision-making, there exists a…
Were Our Predictions For 2023 Correct?
Each year, Forrester analysts make bold predictions about what the next 12…
