Latest Market Analysis News
What Do Tadpoles And VoC Programs Have In Common?
I spend my days talking to clients about how to collect and…
The Consumer Does Not Need To Be Part Of Every Business Decision The Consumer Does Not Need To Be Part Of Every Business Decision
As Forrester’s consumer behavior analyst, I’m going to say something controversial: The…
What We Learned From Our Interviews On Clinician Workforce Technologies
I am excited to announce new research on clinical workforce technologies. Our…
Navigating The Waters Of Enterprise Software? Keep An Eye On The Agile Vendors
Singer and pianist Little Richard once said: “It’s not the size of…
US Financial Services Firms: Earn More Customer Trust
US financial services brands are struggling to earn high levels of customer…
The State of AI and Generative AI in the Software Development Market. Generative AI enhances TuringBots.
TuringBots Forrester has branded AI and Generative AI for Software development as…
Introducing Greenbook’s Brand Refresh and a First Look at Our New Website!
Welcome to a new chapter in Greenbook’s journey! Since 1962, we’ve been…
Autonomous Marine Vehicles Market Projected to Reach $4.9 Billion in 2027
The global autonomous marine vehicles market reached a value of nearly $2.3…
Payment Processing Is Not Commoditized: Optimization Tactics
Forrester’s data shows that, in 2023, more than one in 10 US…
GreenBook Future List Spotlight: Jillian Ney
Editor’s Note: The following interview features a GreenBook Future List honoree, Jillian…
