Latest Market Analysis News
Gen Z in APAC: What marketers get right (and wrong), and how to catch their attention
Zoomers, or Gen Zers as the world knows them, are the dynamic…
Analyst Lessons Learned Human Capital Management Benchmarking
I led Forrester’s recent update of the Forrester Wave evaluation of the…
Is fast fashion fast enough to keep up with consumers?
Fast fashion refers to clothing that is mass-produced in short order to…
Embracing the Future of Market Research without Losing Sight of the Fundamentals
Are you sick of hearing about ChatGPT and generative AI yet? The…
Nine Myths And Two Realities
When we talk to operations professionals and C-level leaders about their operational…
Get Ready To Harness Generative AI And Drive Offering Success
There is much hype around generative AI as it continues being applied…
Insights From Forrester’s 2023 Global Digital Process Automation Survey
Each year, we gauge the state of the DPA market in our…
The Four Human Insights Every Marketing Research Professional Must Know to Solve Any Business Challenge
In the fast-paced world of marketing, understanding human behavior is like holding…
