Latest Market Analysis News
Talk data to me, Woman’s Trust: Reaching younger audiences, ROI, and funding
In this series, Talk data to me, we chat with leaders from…
Economic Outlook and Consumer Prospects
The 2024 General Election: change in Westminster provides a chance for a…
Q&A With Keith Fletcher, International Customer Experience Manager at E.ON
A few weeks ago Keith Fletcher, International Customer Experience Manager at E.ON,…
The Circular Economy Is Brought To You By The Letter R
Attending school in the 1970s and 1980s, politicians were fond of claiming…
Architects Demonstrate Value By Showcasing Business Outcomes
Enterprise Architecture (EA) Still Struggles To Show Its Value Architects don’t have…
A Big Opportunity For Brands
Despite the post-election trauma in France, brands sponsoring the 2024 Paris Olympic…
Want To Create Journey Maps That Accomplish Your Goals? Get Clear On Purpose!
Journey maps are STILL wildly popular, and for good reason: Done right,…
Generative AI Marketing Use Cases In APAC
I’m pleased to announce the publication of the second of my two…
