Announcing The Customer Experience Strategy Consulting Services Landscape, Q2 2024
Nearly 60% of CX decision-makers say that improving customer experience (CX) is…
How Influencer Marketing Is Changing
When influencers first burst on the scene it was all about selling…
Self-Service Buying Is A Wake-Up Call For B2B Sales
Digital buying and self-service are everywhere. In all buying stages, B2B buyers…
Six Technologies Will Make Digital Experiences More Humanlike (And GenAI Is Just One Among Them)
If you’re involved in conceiving digital experiences as a strategist, product leader,…
Loyalty Service Providers Supercharge Loyalty Strategies
Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in…
AI Fluency Is The CMO’s Next Big Superpower
On Tuesday, June 18, our latest AI marketing report publishes: “How AI…
You Better Shape Up! Insights from Australia’s 2024 CX Index Study
Like Danny (John Travolta) in Grease trying to win back Aussie Sandy…
What we can learn from 2023’s Most Notable Breaches
Cybersecurity breaches are still on the rise, impacting organizations of all sizes,…
Global automotive trends to watch 2024
A deep analysis of the current state of automotive and aftermarket sales,…
How Rowan Curran Helped Forrester Stake A Bold Claim In GenAI Research
Forrester Boomerangs: A Q&A Series One in 15 Forresterites is a boomerang,…
