The Benefits Generative AI Brings To Fraud Management
While AI (machine learning) models have been used in fraud management and…
Leaders face 5 challenges when measuring events
Spending on B2B events is perennially one of the largest items on…
Don’t Let Another Organization Win Your Forrester 2024 Security & Risk Enterprise Leadership Award
In May, Forrester announced our Security & Risk Enterprise Leadership Award. The…
Master European B2B Marketing Growth In 2024
European B2B marketers are charting their course through a multifaceted and shifting…
Cross-Functional Org Models Boost Innovation And Operational Efficiency
Many organizations aim to shorten time to value through customer centricity and…
Announcing Forrester B2B Award Winners For EMEA
The final preparations are under way for next month’s B2B Summit EMEA…
Seven Ways To Use GenAI For B2B Personalization
B2B buyers and customers aren’t seeking more content from providers or new…
Prioritize Accessibility In Procurement For Better CX And EX
Imagine awarding a vendor a $66 million contract to create a website…
Why You Should Treat The EU AI Act As A Foundation, Not An Aspiration
The European Union Artificial Intelligence Act is here. It’s intended to regulate…
Forrester’s 2024 Europe Mobile Banking App DXR
Among European banking customers, nearly a third (29%) are now mobile-only. Mobile…
