Latest Market Analysis News
Location Data Is A Problematic Fave, And It’s Time To Break Up
We’ve written in the past about the dangers of location data, but…
Top 8 Trends to Follow in the Advanced Wound Care Market
The human body has regenerative cells that hold tremendous capabilities to heal…
What’s Marketing Ops And MRM Got To Do With It? (Got To Do With It?)
Tina Turner famously questioned, “Who needs a heart when a heart can…
Anaplan Buys Fluence To Round Out Enterprise Performance Management Suite
Anaplan announced last week its plans to buy Fluence Technologies, a provider…
Global IT Services Spend Will Reach $2 Trillion By 2028
The IT services industry is often overlooked, even though it captures more…
The Critical Role Of Campaign Content Strategy
We like to practice what we preach at Forrester — when you’ve…
We’re All In This Together
The smart manufacturing world’s big event of the year, Hannover Messe, saw…
Proactive Security Will Dominate Use Cases
The RSA Conference is upon us again, and many are planning their…
B2B Marketing Leaders Don’t Trust Their Measurement
It pained me to learn that 64% of B2B marketing leaders responding…
Announcing Forrester’s Security & Risk Enterprise Leadership Award
Forrester is delighted to announce the opening call for our annual Security…
