Latest Market Analysis News
Has Digital Advertising Reached Maturity In The US?
Spending on digital advertising in the US is forecasted to settle into…
Amazon Isn’t Killing Just Walk Out But Rather “Pushing Hard” On It
A number of media articles this week cited that Amazon was removing…
Google Chrome Settlement Shows The Power Of Privacy-Minded Consumers
The details of Google’s settlement in a multiyear lawsuit over Incognito Mode…
Four Tips For Managing IT Service Providers Transitions
Recent news concerning service providers’ intent to either split into separate units,…
EA Teams Struggle To Communicate Architecture’s Value
Over the years, my Forrester colleagues and I have observed that the…
16 Market Research Tools And Resources To Help You Understand Consumers
So you need an online tool or resource to support your market…
Announcing Forrester’s B2B Program Of The Year Award Winners For North America
Every year, Forrester solicits nominations from across the North America B2B community…
Enhancing The Forrester Experience With Generative AI
Generative AI (genAI) is fundamentally reshaping the way we interact with information.…
Quantifying Microsoft Copilot For Microsoft 365 Use Just Got Easier Microsoft Copilot Employees
Happily quantifying employee usage of Copilot (image source) Across dozens of conversations…
