The State Of Consumer Usage Of Generative AI, 2024
As is often the case with poorly understood tech that promises to…
An Actual Complete List Of SecOps Metrics (And Your Path To DIY)
I take a lot of inquiry questions from Forrester’s security and risk…
Investing In Customer Success Delivers 107% ROI Within 3 Years
If your approach to helping customers succeed is spread across account management,…
The State Of Digital Experiences In Manufacturing In 2024
Both on-the-glass and below-the-glass technologies drive digital experiences in manufacturing. Simultaneously invisible…
Your Employees Aren’t Ready For AI — Prepare Them With AIQ
Employees improving their AIQ through intentional training efforts (image source) Employee Readiness…
5 Key Takeaways from The Forrester B2B Conversation Automation Solutions Wave
B2B buyers have high expectations for their interactions with providers. B2B conversation…
Introducing Forrester’s Digital Customer Interaction Solutions Landscape
Guess what? I’m kicking off research on a new technology market! The…
A Guide to a Standout Submission
The Forrester Technology Strategy Impact Award celebrates IT organizations that excel in…
Welcome To The Future Of Marketing Technology
To meet customers in their moments, marketers must design, execute, and optimize…
Glassdoor’s Mishandling Of Customer Data Has Users Heading For The Exits
Glassdoor sparked public ire after it covertly added users’ real names, jobs,…
