The Future of Fashion: Circular and Sustainable Fashion Trends
What is circular fashion? In 2023, the European Union (EU) adopted the…
How To Nudge Consumers Toward Environmental Sustainability
Behavioral science aims to develop a deep understanding of human decision-making in…
China’s Remarkable B2C E-Commerce Market Growth
China is a pioneering force in B2C e-commerce, driving significant shifts in…
Announcing The Forrester Wave™: Microsegmentation Solutions, Q3 2024
Forrester just published the second edition of The Forrester Wave™: Microsegmentation Solutions.…
Fraud Management in APAC: What’s New In 2024?
Much has changed since I last analyzed the fraud management landscape in…
Prevent the Collapse of the B2B Revenue Process
The B2B revenue process is under siege. Changing buying behaviors are making…
AMD Acquisitions Focus On Strengthening AI AMD Strengthens End-To-End AI Capabilities
AMD’s acquisition of ZT Systems is the most recent of multiple acquisitions…
Understand Shrinkflation and Effective Marketing Strategies
Shrinkflation isn’t a new phenomenon. As a term, it gained significant traction…
Consumer Spending Trends And What They Mean For Your Brand
My colleague Jitender Migliani and I have just published a report (Consumer…
Ad Targeting: 10 Ways To Improve Your Campaigns
Trying to reach your consumers without a solid ad targeting strategy is…
