Latest Market Analysis News
How CX Teams Must Adapt To Steer A Journey-Centric Transformation
Tasks And Responsibilities To Activate And Evolve Journey Centricity Need a menu…
Grocery Retailers are Going Green
Over the past few years, sustainability has been a growing concern for…
Critical Success Factors For A Successful IT Platform Team Transformation
Platform teams have emerged as a significant shift in how we approach…
Sales Readiness Solutions: Key Forrester Wave Findings
The stakes are high for B2B seller enablement. As enterprise buyers tighten…
Retailers Are Being Barraged With Cyberattacks This Holiday Season – Prepare!
During a much-anticipated Black Friday weekend, shoppers increased online spending dramatically compared…
The Strategic Value of Regression Analysis in Marketing Research
Regression analysis is an important component of data-driven decision-making. This statistical technique…
GenAI’s World-Changing Power Is Putting Knowledge To Work
Generative AI (genAI) is a disruptive force, but just how disruptive? We…
Types of Market Research: Methods & Examples
Here at GWI we publish a steady stream of blogs, reports, and…
