Latest Market Analysis News
A Day in the Life of a Software Engineer at GfK
In the first of our "Day in the Life" series, we have…
The Impact of Influencer Marketing on Consumers’ Purchasing Journey
Influencer marketing has emerged as a powerful tool for brands to connect…
Much Ado About Not That Much
The UK continues to pursue its ambition to become the “geographical home…
A Recap Of 115 Retail Website Promotions On Black Friday And Cyber Monday 2023
This week closed out the busiest shopping weekend of the year, spanning…
Optimizing your shopper marketing strategy with consumer insights
The best marketing in the world won’t move the needle if potential…
Leverage Store Associate Tools And Engage Your In-Store Teams For Customer Satisfaction
Our recently published report, The Store Associate Tools Landscape, Q4 2023, lists…
So What Happens If Cigna Merges With Humana?
Cigna has set its sights on Humana and plans to close a…
Forrester’s Customer Obsession Awards — Nominate Yourself Now
Last year, we ran the first of what will hopefully now be…
Musk’s Message Marks X’s Official Breakup With Big Brands
It’s not every day that a prominent business owner tells its revenue…
Are Scaled And Digital-Led Customer Success The Same Thing? Inconceivable!
“You keep using that word. I do not think it means what…
