Designed by (and for) You… Analyst picks for Forrester’s B2B Summit EMEA Analyst picks for Forrester’s B2B Summit EMEA

Last updated: 2024/09/03 at 10:13 AM

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This year, Forrester’s B2B Summit EMEA is going to feel different when it takes place on 7th-9th October in London. Based on valuable feedback from participants like you, we’re evolving the event to focus more on practical, hands-on learning, increased peer interaction, and less on theoretical models.

As artificial intelligence (AI) continues to shape the future of business, the Summit will delve deep into what it means to reinvent in the age of AI, exploring the essence of human ingenuity and creativity in ways machines cannot replicate.

Here are a few of my analyst picks that I think you will enjoy:

GenAI Hackathon. Yes, it does feel cheeky to have a session I’ll be leading as an analyst pick (!) but having taken part as a delegate previously, I can testify to the energy and creativity that will be in the room. Limited space available so you’ll need to register, but if you miss out, there’s a lighter version taking place on Tuesday as well.
Tracks for Strategy, Leadership, Process and Technology. Picking favourites from the four tracks is a bit like picking a favourite child, but here goes… On Tuesday why not check out “The Future of B2B Buyer Interaction” or “Harness Mental Models To Create Strategic Alignment”, followed by “Your MQL Addiction Costs You Millions”, before joining a workshop or roundtable. On Wednesday I would choose from “The Changing Requirements For Frontline Marketing” or “Align Your Partner Ecosystem Vision To Grow” before catching “Use Generative AI To Enhance Content And The Customer Experience” right before lunch and closing keynotes.
Case studies galore. We know everyone loves to hear case studies, so we have doubled down on them. As well as our usual ROI and POY award winners, we’ll also be featuring client spotlights in each of the tracks, and event sponsors will also share case studies. You’ll be able to hear from the likes of Shell, SAS, Experian, Siemens, Palo Alto, Cora Systems, InfoCert and more…

I hope this helps inspire you to come along and build your own exciting agenda. Please note that some of these sessions have limited capacity and so will require advance registration.

Forrester’s B2B Summit EMEA runs from the 7^th – 9^th October 2024, and takes place at the London O2 Intercontinental Hotel. Click here to register and secure your place!