Last year, we ran the first of what will hopefully now be our annual Customer Obsession Awards. We loved it so much that we’re doing it all again in 2024. These awards recognize leading organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Customer obsession isn’t easy. It’s not something that companies do; it’s something that companies are. It requires commitment each and every day. That kind of hard work and dedication deserves recognition. Forrester VP, Principal Analyst Shar VanBoskirk explains it here.
We want to celebrate firms around the world that make customer obsession real, so we will be announcing the regional winners at CX APAC (May 28–29, 2024), CX North America (June 17–20, 2024), and CX EMEA (June 24–26, 2024).
Nominate Yourself For Forrester’s 2024 Customer Obsession Awards
We’re seeking nominations in two categories:
- Customer-Obsessed Enterprise. This award will celebrate an organization that demonstrates sharp and sustained customer focus in leaders’ decisions and behaviors, in its strategy at the corporate and functional levels, and in its day-to-day operations throughout the enterprise. The winning organization also encourages deep collaboration across the business to ensure that customer obsession aligns to the organization’s brand promise. As a result, the organization achieves quantifiably better outcomes for customers, employees, and the business. Nominations for the Customer-Obsessed Enterprise Award are open to all organizations across industries headquartered in North America (only B2C organizations), Asia Pacific, and EMEA that have at least 1,000 employees and focus their submission on the consumer-facing part of the business.
- Customer-Obsessed Leadership. This award will recognize a senior executive who puts the customer at the center of every decision and behavior while balancing both customer and business needs. The winning executive also creates an environment where every employee can do the same and shows how their real-time customer focus creates quantifiably better outcomes for customers, employees, and the business. Nominations for the Customer-Obsessed Leadership Award are open to senior leaders in organizations across industries that are headquartered in North America and have 1,000 or more employees and focus their submission on the consumer-facing part of the business. Senior executives in customer experience (CX), marketing, and digital roles are invited to apply.
Submit Nominations Here
Get more information on eligibility, fill out the nomination form, and learn more about the awards process here:
The Forrester team and I look forward to reading the nominations and meeting the winners at our events this year. Award winners and finalists will be notified ahead of each event.
