Heading into a new planning season, there are reasons for measured optimism. The global economy remains resilient despite continued inflation concerns. Emerging technologies, most notably generative AI, are unlocking new paths to growth for those who move quickly and deliberately. Yet there is also the uncertainty that comes with an election year, as the presidential contest in the US and recent elections in Europe could have deep and far-reaching impacts.
In this environment, it’s imperative to prepare your company to capitalize on opportunity while being vigilant and adaptable. Forrester’s 2025 Planning Guides, which launch on August 1, will help you do just that. (Sign up here to be alerted once they’re available.) The guides provide detailed, data-backed recommendations for technology, marketing, CX, and sales leaders to make sound planning and budgeting decisions for the coming year. They also include spending benchmarks so you can compare your spending plans with those of your peers.
Our 2025 Planning Guides can help you:
- Place the right bets on where to invest. Determining which technologies, resources, and approaches are right for your organization is always challenging. As interest in AI has exploded — and AI-driven tools and use cases have proliferated just as quickly — the challenge has become more acute. Our guides will help you cut through the noise and double down on the technology and tools (AI-powered or not), skills, and practices that will drive business impact and customer value.
- Contribute savings to the business where possible. Along with investment recommendations, the guides can point you toward areas where you might pull back. Having a research-based, objective view of tools and approaches that may no longer be serving you (and hurting your competitiveness) can help you make difficult but necessary choices that accelerate efficiency and growth.
- Fuel low-cost experimentation to create future opportunities. At a time of disruption and change, organizations must build experimentation into their ways of working. Our guides can help you de-risk experimentation by surfacing specific areas that our research indicates are most worth exploring.
The organizations that succeed in the coming year will be those that are best positioned to seize opportunity amid continual, rapid change. Planning Guides can provide the clarity you need to identify and capitalize on that opportunity. Sign up now to be alerted as soon as they go live.
