In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss:
It’s Time For A Revenue Process Transformation
Principal Analyst Amy Hawthorne will kick off the summit by addressing the outdated B2B revenue processes. With the rise of tech-savvy purchase influencers and the exponential growth of GenAI capabilities, the power has shifted from vendors to buyers. Amy will argue that traditional growth formulas fall short without a greater focus on customer centricity and self-disruption.
What It Takes: Revenue Process Transformation At Palo Alto
In an engaging fireside chat, Amy Hawthorne will interview Lauren Daley, Marketing Director for Palo Alto. They will delve into the why and how of Palo Alto’s revenue process transformation. Discover why Palo Alto embarked on this journey, how they made it a reality, and what they would do differently if given the chance.
Establish A Change-Confident Culture
Principal Analyst Manuel Geitz will demonstrate that high-performing organizations view change, not as a one-time project but as an ongoing skill. Embracing change and using it as a competitive advantage allows you to predict and address resistance and fatigue, fostering a culture that thrives on continuous improvement and innovation.
Ingenuity Catalyzes A Growth Mindset
VP and Principal Analyst Nicky Briggs will celebrate human ingenuity in this inspiring keynote. By thinking outside the box and embracing creative problem-solving, companies can develop potent products, services, processes, and experiences. Real-world examples will show how ingenuity drives growth, inspiring you to apply these principles within your own organization.
Human + AI: Reinventing The B2B Buying Experience
As AI becomes increasingly embedded in marketing, sales, and service experiences, success lies in blending human and AI interactions. Martin Gill, VP and Research Director, will close the summit with a thought provoking discussion on how to build trusted AI and create seamless conversational experiences. Learn how to leverage AI to enhance customer experiences and why this will be crucial to stay ahead in the evolving B2B Buying landscape.
This is your chance to gain exclusive insights from industry leaders, network with like-minded professionals, and stay ahead of the curve in the ever-evolving B2B landscape. Don’t miss out on this unparalleled opportunity to revolutionize your B2B strategies. Register now to secure your spot and take the first step towards a future of innovation and success.
