The Riyadh-based firm looks to expand its automotive offerings in the Kingdom. Riyadh-based Wallan Trading Co., a prominent player in the Saudi car market, has entered into a strategic partnership with Renault Group to become the official distributor of Renault vehicles in the Kingdom.
STORY OUTLINE
- Wallan Group partners with Renault Group as the official distributor for Renault in Saudi Arabia, marking a significant milestone in the country’s automotive industry.
- Renault Group is a renowned automotive innovator with a history of introducing ground breaking products, including Europe’s first mass-produced electric car.
- The partnership between Wallan Trading and Renault Group aims to enhance the automotive landscape in Saudi Arabia, offering expanded options and exceptional driving experiences to customers.
- The collaboration aligns with Saudi Arabia’s Vision 2030, focusing on economic diversification and the growth of non-oil sectors, with the automotive industry playing a pivotal role.
- According to Ken Research, the strategic partnership strengthens Saudi Arabia’s position as a vibrant automotive hub, driving the expansion and diversification of the sector while contributing to employment opportunities and broader economic goals.
Wallan Group, a longstanding leader in the Kingdom’s automotive sector for over four decades, is proud to announce a ground breaking partnership with Renault Group. Effective from June 1st, 2023, Wallan Group assumes the prestigious role of the official distributor for Renault in the Kingdom of Saudi Arabia, signifying a significant milestone in the advancement of the country’s automotive industry.
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In the 1980s, Wallan Group embarked on its business journey by establishing itself as the authorized agent for Hyundai in the central region of Saudi Arabia. Since then, the company has steadily expanded its automotive portfolio through strategic alliances with renowned global brands, encompassing both passenger and commercial vehicles. This ongoing growth has solidified Wallan Group’s position as a key player in the Kingdom’s automotive industry.
Renowned for its automotive innovation and technological prowess, Renault Group boasts a storied history of pioneering ground breaking products in the market. Notably, the company has been at the forefront of automotive electrification, introducing Europe’s first mass-produced electric car. Established in more than 130 countries, the Group has sold 2.1 million vehicles in 2022. It employs nearly 106,000 people who embody its Purpose every day, so that mobility brings people closer.
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Aiming to elevate the Saudi market’s automotive landscape, Wallan Trading and Renault Group have united to deliver an unparalleled level of automotive excellence. Leveraging Wallan Trading’s robust distribution network and local market expertise alongside Renault Group’s industry-leading vehicles and cutting-edge technologies, customers in Saudi Arabia can anticipate expanded choices and exceptional driving experiences.
By forging a strategic partnership, Wallan Trading and Renault Group strengthen Saudi Arabia’s status as a vibrant automotive industry hub. As the Kingdom experiences rapid economic growth and increased consumer demand, this collaboration will drive the expansion and diversification of the automotive sector, generating employment opportunities and aligning with the Kingdom’s overarching economic objectives.
In line with the Kingdom of Saudi Arabia’s Vision 2030, Renault Group’s collaboration with Wallan Trading reinforces the emphasis on economic diversification and the growth of non-oil sectors. With the automotive industry serving as a key driver in achieving these objectives, the partnership between Wallan Trading and Renault Group actively contributes to the establishment of a dynamic and competitive automotive market in Saudi Arabia.
In summary, the strategic partnership between Wallan Trading and Renault Group represents a major milestone in the Saudi automotive market. Wallan Trading aims to solidify its leadership position, while Renault Group strives to enhance its footprint in the Kingdom. Together, they are well-positioned to introduce innovative automotive solutions, establish new benchmarks of excellence, and fuel the growth of the automotive sector in Saudi Arabia.
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