Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second place. The ranking showed no changes in the top 10 retailers compared to 2022. Collectively, these top 10 retailers accounted for 38% of total US retail sales.
Walmart maintained its leading status thanks to its strong online presence and a variety of omnichannel fulfillment options. Retailers that prioritize convenience, broad reach, and a diverse product assortment have successfully retained their sales dominance in this ranking.
Forrester estimates that Amazon is positioned to chase the number one position for total 2024 US net retail sales, including first and third-party sales. Amazon’s strong ability to deliver convenience and value led to a 12.9% increase in US retail sales in 2023.
Here are the top 10 US retailers based on 2023 US net retail sales*:
- Walmart ($482.8 billion)
- Amazon ($456.6 billion)
- Costco Wholesale ($173.1 billion)
- Kroger ($150.0 billion)
- The Home Depot ($140.1 billion)
- Target ($105.8 billion)
- Lowe’s ($86.4 billion)
- Sam’s Club ($86.2 billion)
- Albertsons ($78.1 billion)
- Ahold Delhaize ($59.0 billion)
*Includes both offline and online retail sales in the US. To qualify for the ranking, retailers must be publicly traded and have a strong presence in the US.
Learn more in the 2024 Retail Competition Tracker, US, which analyzes total retail sales, online retail sales, and offline retail sales for 67 US leading retailers in the US, with additional data on margins and store selling space. Be sure to download the accompanying Excel spreadsheet for the full details.
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